The Four Ps of Marketing: Products Philip Kotler is considered the father of modern marketing and is largely credited with the development of marketing as an academic discipline. The four Ps of marketing include product, price, place, and promotion. This article will consider product and is the first in this series. Product is a good… Read more »
The Four Ps of Marketing: Price Price pertains to how much consumers are willing to pay for a product or service. This is often determined through surveys, interviews, focus groups, or by looking at comparable products or services already available to the market. Marketers need to connect a product’s perceived value with what customers will… Read more »
How To Position Your Business For Success Two Ways For Senior Managers To Ensure Business Success In today’s hyper-digitized world, we are constantly being plagued by content. And “content” is a broad word. Each and every day, from mobile alerts, push notifications, emails, street advertisements, print advertisements, and even audio advertisements through our streaming apps… Read more »
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Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat… Read more »
Overview When most individuals look at a problem, they tend to think of it from their own perspective. And not everybody is qualified to have a perspective or opinion on every issue. Perspectives are commonly ideologically and emotionally rooted and shaped by values, culture, their present state of mind, and any assumptions they use to… Read more »